YouTube’s $10B Ad Quarter: The UGC Crown Is Cemented, and Netflix Should Be Nervous
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YouTube reported $9.8 billion in Q2 2025 ad revenue, up 13% year-over-year and surpassing Wall Street expectations. Shorts now monetizes at parity with long-form video, signaling its rise as a serious ad product. With 12.8% of U.S. TV usage—far ahead…
