Tag: streaming analytics

Samsung TV Plus says it hit 100 million monthly active users, but MAU is a weak metric. It measures app interactions, not actual viewing or ad impact. With auto-launch behavior baked into Samsung TVs, the number reflects distribution more than…

The NFL supports Nielsen’s big data + panel measurement model as a key step forward but says more work is needed—especially around co-viewing and streaming metrics. Chief data officer Paul Ballew highlighted ongoing collaboration with Nielsen and interest in alternatives…

Kirby takes over Ask Skip this week to call out how today’s TV ratings miss huge swaths of audience behavior. Popular metrics like Nielsen’s The Gauge and eMarketer’s stats don’t account for mobile, global, or short-form viewing—leaving out platforms and…

PwC Consulting and Parrot Analytics have partnered to launch a joint initiative focused on monetizing digital media and streaming data, starting in Japan. The collaboration blends PwC’s strategic consulting with Parrot’s content valuation and streaming analytics to help global media…

Accedo’s new report, released exclusively via The Streaming Wars, breaks down how AI is actually being used inside streaming companies—not just theorized about in boardrooms. Key findings from 25 execs across 18 video services show that while AI is reshaping…

Barb will begin tracking YouTube viewership on TV sets in Q3 2025, reporting daily audience figures for 200 channels in partnership with Kantar Media and SeeViews. This follows a successful 2024 pilot and reflects YouTube’s growing presence on TV, which…

YouGov data reveals that Squid Game, Virgin River, and The Madness—all Netflix series—were the most-streamed titles in the U.S. for December 2024. Squid Game topped the list with 196.6 million views and 35.5 million viewers, driven by the release of…

Paramount Global’s split from Nielsen has led to restricted access to its ratings data for advertisers, with Nielsen removing Paramount data from transactional files. Paramount now uses VideoAmp for audience measurement, despite discrepancies with Nielsen’s counts. The shift occurs amid…