Tag: streaming sports

Premion and Advertiser Perceptions reveal that live sports is now central to Connected TV (CTV) ad strategies, with 78% of advertisers already participating and nearly 80% planning to boost spend. The study highlights live sports as more valuable than other…

Paramount+ will debut its $7.7 billion media rights deal with the UFC on January 24, 2026, streaming UFC 324 as its first live event. The card features high-profile matchups, including Justin Gaethje vs. Paddy Pimblett and Kayla Harrison vs. Amanda…

NFL Network’s international morning games averaged a record 6.2 million viewers this season, up 32% year-over-year, signaling strong global interest. The NFL played seven games abroad and is eyeing further expansion, including potential matchups in France and a new $1…

Fox Sports will once again broadcast and stream the 2026 World Baseball Classic in the U.S., including key games on its main network and additional coverage via FS1, FS2, Tubi, Fox One, and Fox Deportes. The deal builds on the…

The NFL is bucking the cord-cutting trend, driving record ratings across TV and digital while also dominating second-screen engagement. A YouTube-exclusive Chiefs/Chargers game drew 17.3 million viewers, helping push average viewership up 4% from 2024 and 17% from 2023. New…

Roku has landed exclusive streaming rights to Super Bowl Champions: The 2024 Philadelphia Eagles, a behind-the-scenes documentary from NFL Films and BD4 Productions. The film chronicles the Eagles’ championship season and their Super Bowl LIX win, with key appearances from…

Netflix drew 6 million viewers globally for the Amanda Serrano-Katie Taylor fight last Friday, with 4.2 million tuning in from the U.S., according to internal data and VideoAmp. While the numbers trail the Jake Paul-Mike Tyson event, Netflix touted the…

Roku has struck an exclusive deal with Billy Corgan’s National Wrestling Alliance (NWA) to stream first-run wrestling matches weekly on The Roku Channel in the U.S., Canada, and Mexico, starting July 29. This marks the NWA’s first major first-run TV…

Apple is in advanced talks to acquire parts of ESPN’s soon-to-expire MLB rights package, with a focus on Sunday Night Baseball. NBC is also interested, but Apple is reportedly targeting a broader set of games. MLB is exploring a split-rights…

Awful Announcing discusses how Formula One is shopping its U.S. media rights for 2026 at a target of $150–$180 million annually, but potential partners like Netflix, Amazon, and NBC are showing limited interest. With viewership on ESPN flat at around…