Tag: The Trade Desk

OpenAI is launching its advertising business using external partners before building its own internal ad stack, mirroring the strategy used by Netflix. Early discussions with Criteo and The Trade Desk would give OpenAI immediate access to advertiser demand, measurement and…

The Trade Desk reported 18% year-over-year revenue growth to $739 million in Q3, with net income rising to $116 million, fueled by innovations on its Kokai platform and strong demand for data-driven ad solutions. The company maintained over 95% customer…

Ask Skip hands the mic to The Streaming Madman, who names “curation” as the biggest scam in advertising, describing it as middleman markup dressed up in data jargon. He also takes aim at the growing trend of labeling any screen…

Matthew Henick, SVP of Ventura at The Trade Desk, joined Variety’s Strictly Business to discuss how Ventura aims to overhaul CTV advertising by building a more transparent, efficient ecosystem—one that gives OEMs more control and directs more ad dollars to…

The Trade Desk delivered a solid Q2 with 19% YoY revenue growth, strong margins, and steady Q3 guidance, while also announcing a new CFO and adding AI-heavy expertise to its board. Despite the fundamentals, Wall Street hammered the stock, sending…

Amazon’s new partnership with Roku lets advertisers buy Roku inventory via Amazon’s DSP, dramatically boosting Amazon’s living-room reach and signaling a major power shift in CTV. The deal strengthens both companies' positions while undercutting competitors like The Trade Desk and…

Netflix added Yahoo DSP to its roster of programmatic ad partners, giving advertisers broader access to its ad-supported inventory across 12 countries. The move expands targeting capabilities and makes it easier to buy Netflix ads programmatically via Yahoo’s platform. With…

Future of TV Briefing explores how Amazon and Google are turning up the pressure on The Trade Desk by offering advertisers discounts and credits to buy third-party CTV inventory through their own DSPs. While the incentives are relatively small, they…

Microsoft is shutting down its Xandr Invest DSP as part of a strategic pivot toward AI-powered, privacy-conscious advertising, aligning with its broader consolidation under the Microsoft Advertising Platform. This move reflects a growing divide in ad tech, where Big Tech…

Cineverse has partnered with The Trade Desk to integrate its C360 ad tech platform with OpenPath, enabling The Trade Desk’s clients to access Cineverse’s streaming inventory. This collab aims to provide brand marketers with a more transparent and efficient way…