Tag: Thursday Night Football

Amazon Ads closed its 2025–26 upfronts with ad commitments exceeding internal forecasts, driven by increased investment in Prime Video, especially its expanding sports lineup including the NBA’s debut. The company cited strong year-over-year growth across agencies, with added momentum from…

The NFL will air all three of its 2025 Christmas Day games on streaming platforms, with two games on Netflix and one on Amazon Prime Video. Netflix continues its three-year Christmas Day partnership, while Amazon’s game falls under its existing…

Amazon Prime Video set a new NFL streaming record for Thursday Night Football, with the Packers-Lions game drawing 17.29 million viewers, surpassing its previous record from the Cowboys-Giants game. TNF on Prime Video is averaging 13.61 million viewers through 12…

Amazon reported a 10% increase in interactive ad engagement during this year’s Black Friday NFL game, which saw a 41% rise in viewership year-over-year. Interactive ads were 11 times more effective than static QR codes, and 40% of advertisers were…

The Hollywood Reporter explores how TV ratings collide with streaming as Nielsen’s new "panel plus big data" measurement gains approval. Used by Amazon for Thursday Night Football, it boosts reported viewership by 8%, highlighting streaming's growing impact on audience metrics…

Nielsen received MRC approval to integrate first-party streaming data from platforms like Amazon into its ratings, aiming to enhance cross-platform measurement accuracy. This shift, beginning with Amazon’s Thursday Night Football, has prompted debate, with some industry groups claiming it unfairly…

Amazon has surpassed its goal of securing $1.8 billion in ad-spending commitments for its video-streaming services for 2024, according to a report by The Information. These commitments, made during the recent upfront ad market, include ads on Prime Video and…

Comcast’s NBC and Peacock drew 33 million viewers for the 2024 NFL season opener, peaking between 9:30 p.m. and 9:45 p.m. ET. The game averaged 28.9 million viewers, marking the most-watched NFL kickoff game in history. Peacock contributed 4.6 million…