Tag: TV usage

YouTube reported $9.8 billion in Q2 2025 ad revenue, up 13% year-over-year and surpassing Wall Street expectations. Shorts now monetizes at parity with long-form video, signaling its rise as a serious ad product. With 12.8% of U.S. TV usage—far ahead…

Streaming overtook linear TV in May 2025 for the first time, reaching 44.8% of all U.S. TV usage according to Nielsen. Cable and broadcast fell to a combined 44.2%, marking a major industry milestone. FAST platforms gained ground while services…

Nielsen will begin reporting Disney Plus, ESPN Plus, and Hulu as a single entity called "Disney Streaming" in its "The Gauge" reports starting January 2025. This change reflects Disney’s content integration efforts and aims to better measure its total TV…

Netflix achieved the highest growth among media distributors in June, driven by the third season of Bridgerton, with an 11.8% increase in viewing, according to Nielsen's Media Distributor Gauge report. Disney retained the top spot with 10.8% of total TV…

Nielsen’s The Gauge report reveals that streaming accounted for a record 40.3% of total TV usage in the US in June. This increase was driven by a 16% rise in viewership among 2 to 11-year-olds, marking the highest share for…