Tag: videoamp

Netflix reported a global average audience of 36.6 million for its live-streamed boxing match between Terence Crawford and Canelo Alvarez, including 20.3 million in the U.S. However, the numbers, derived from a mix of internal data and non-accredited VideoAmp metrics,…

Netflix pulled in 41.4 million viewers (Live+1 AMA) for Terence Crawford’s victory over Canelo Álvarez, making it the most-watched men’s championship boxing match this century. The fight peaked at 24 million concurrent streams and reached the number one spot on…

The NFL supports Nielsen’s big data + panel measurement model as a key step forward but says more work is needed—especially around co-viewing and streaming metrics. Chief data officer Paul Ballew highlighted ongoing collaboration with Nielsen and interest in alternatives…

Warner Bros. Discovery has renewed its partnership with VideoAmp in a multi-year deal to enhance cross-platform ad measurement across linear, streaming, and digital. The agreement supports WBD’s commitment to modernizing ad currency and aligns with broader industry momentum toward a…

Netflix drew 6 million viewers globally for the Amanda Serrano-Katie Taylor fight last Friday, with 4.2 million tuning in from the U.S., according to internal data and VideoAmp. While the numbers trail the Jake Paul-Mike Tyson event, Netflix touted the…

Nielsen will phase out its panels-only measurement solutions by the end of 2025, shifting to its hybrid "Big Data & Panel" product that combines traditional panel data with data from smart TVs, cable boxes, and streaming services. This move comes…

The Media Ratings Council (MRC) has accredited Nielsen's Big Data & Panel National TV measurement product, marking the first approval of a hybrid panel-big data methodology. This solution integrates Nielsen’s traditional panel data with insights from 75 million streaming devices,…

Paramount Global has extended its partnership with VideoAmp for audience measurement amid an ongoing contract dispute with Nielsen. VideoAmp will continue providing demographic and advanced audience data for 40 million households. Paramount cites VideoAmp’s tools as key to making data-driven…

Paramount Global’s split from Nielsen has led to restricted access to its ratings data for advertisers, with Nielsen removing Paramount data from transactional files. Paramount now uses VideoAmp for audience measurement, despite discrepancies with Nielsen’s counts. The shift occurs amid…

Nielsen CEO Karthik Rao addressed the firm’s contract dispute with Paramount Global, rejecting claims of "substantial price increases" and asserting that Paramount is seeking an unsustainable 50% price cut. Rao highlighted Nielsen’s investments in upgrading its measurement tools and emphasized…