Tag: Yahoo DSP

Netflix nearly doubled its 2026 upfront advertising commitments as its ad-supported audience grew to more than 250 million monthly active viewers globally. Strong demand for live programming, including sold-out sponsorships for the 2027 FIFA Women’s World Cup, shows Netflix is…

Netflix added Yahoo DSP to its roster of programmatic ad partners, giving advertisers broader access to its ad-supported inventory across 12 countries. The move expands targeting capabilities and makes it easier to buy Netflix ads programmatically via Yahoo’s platform. With…

Roku has introduced Roku Data Cloud, an analytics platform offering advertisers insights into viewership habits within its ecosystem. Integrated with partners like Omnicom, PMG, and iSpot.TV, it enhances campaign planning and measurement while complementing Roku Exchange. This move strengthens Roku's…