Technology

Microsoft is launching its Xbox TV app on select Amazon Fire TV Sticks, providing access to Xbox Cloud Gaming for Xbox Game Pass Ultimate subscribers. Initially available on Fire TV 4K Max (2023) and Fire TV Stick 4K (2023), the…

Ask Skip tackles the harsh reality of CTV fraud, calling it a multi-billion dollar shell game enabled by an industry addicted to scale over scrutiny. Nearly every player—intermediaries, platforms, agencies, and even brands—either profits from or willfully ignores the problem.…

DISH Media has introduced Pause Ads on Sling TV, allowing advertisers to engage viewers during pauses in live or on-demand content. This format offers a clutter-free environment with 100% share of voice and creative options for video or static graphics.…

X (fka Twitter) launched its X TV app on select smart TVs, including Amazon Fire, Google, and LG, as part of a beta release. While the app aims to provide a way to stream X's video content, including SpaceX launches,…

Jack highlights how self-service and automation are revolutionizing digital ad inventory buying, with tools that enable brands to manage campaigns and target audiences directly. This shift not only improves efficiency and transparency but also allows smaller brands to compete with…

YouTube will debut its first live NFL broadcast in Week 1 with the Chargers vs. Chiefs game in Brazil, featuring content creator Donald De La Haye, aka Deestroying, as a sideline reporter. A former D-I kicker turned YouTube star with…