Company Overview
We help media owners maximize advertising revenue and give buyers access to premium inventory across streaming, video, display, audio, and digital media.
What Do You Do / Who You Serve / Why It Matters? We provide an independent, omnichannel advertising platform that connects media owners with advertisers across connected TV, online video, display, audio, and digital channels. Our technology helps publishers optimize monetization while giving agencies and brands transparent, efficient access to premium advertising inventory at global scale.
Why Media Companies Work with us Advertising has become one of the most important operating systems in streaming. We help media owners maximize the value of every impression while giving buyers more efficient access to premium inventory across every screen.
Our platform supports programmatic advertising across connected TV, online video, display, audio, and emerging digital channels, helping publishers manage demand, optimize yield, and strengthen monetization strategies through a transparent and independent marketplace.
Streaming publishers work with Magnite to monetize live, linear, FAST, and on-demand content through advanced auction technology, audience activation, supply path optimization, and server-side ad management. Our SpringServe platform provides ad serving built specifically for streaming television, while our broader technology stack supports both direct and programmatic demand across global markets.
For advertisers and agencies, Magnite delivers access to premium inventory, audience targeting capabilities, brand safety controls, and flexible buying workflows designed for today's evolving media landscape.
Whether supporting broadcasters, streaming platforms, FAST operators, or digital publishers, we help connect premium content with premium advertising demand through technology built for performance, transparency, and long-term growth.
