Myths in Streaming debunks the common belief that automation guarantees efficiency in media operations. It argues that without clear strategy, ownership, and data discipline, automation only accelerates dysfunction. True efficiency stems from structured processes, not software, and should be built…
Myths in Streaming challenges the belief that more data reduces decision-making risk, arguing instead that disciplined leadership is what drives timely and effective choices. Rebecca Avery highlights how streaming companies are drowning in analytics yet paralyzed by indecision, not due…
Andrew Wamugi unpacks TNT Sports' decision to go direct-to-consumer with its own app in 2025, marking a strategic break from HBO Max and a renewed push for brand independence under Discovery Global. While the standalone move suggests confidence in its…
Rebecca Avery is back dismantling another myth in Insiders Circle, this time taking aim at the belief that more content means more audience. She argues that bloated libraries often deliver diminishing returns, operational headaches, and discovery fatigue, while leaner, well-curated…
Rebecca Avery argues major tech upgrades won’t meaningfully fix revenue leakage in streaming. While operational inefficiencies are real, they typically account for just 1–5% in revenue loss—far less than the 30% drag caused by poor strategic alignment. Too often, companies…
Gracenote Chief Product Officer, Bill Michels, underscores the critical role metadata plays in bringing transparency to CTV advertising. As marketers invest more heavily in digital video, many struggle to evaluate performance due to inconsistent or missing content data. Gracenote's findings…
Rebecca Avery urges media companies to rethink vendor relationships that have become too embedded. While vendors offer speed and expertise, unchecked reliance can weaken internal agility, clarity, and control. She outlines how to reset these partnerships with intentional boundaries and…
Rebecca Avery of Integration Therapy argues that metadata is not just a technical concern but a core business asset that directly impacts revenue, rights enforcement, and operational efficiency. Poorly governed metadata slows decision-making, drives up manual intervention, and erodes trust…
Ana Maria Jipa, CEO of Olyn, argues in this Thought Leaders Circle essay that box office surges like Memorial Day weekend’s don’t signal a theatrical revival, but rather a shift toward event-driven viewing. She emphasizes that modern film distribution has…
Accedo's Nikki Perugini emphasizes the importance of generational understanding in OTT product design, with a focus on Gen Z’s unique digital behaviors and expectations. As mobile-first digital natives, Gen Z demands intuitive, hyper-personalized, and visually engaging user experiences that reflect…
