Insiders Circle

Lucas Bertrand of Looper Insights explains how Ofcom’s proposed prominence rules would require CTV platforms to continuously track how PSB apps and programming appear across menus, search, devices, regions, and user profiles. Screenshots won’t be enough, turning prominence compliance into…

Looper Insights’ Lucas Bertrand breaks down the economics of TV home-screen real estate, where every premium placement comes with a tradeoff between paid promotion, partner commitments, owned programming, and personalized discovery. With 71% of surveyed executives saying measurement gaps are…

Andrew Wamugi lays out why the WNBA's expanded media rights strategy still has a streaming problem, with some USA Network playoff games locked behind the pay-TV bundle. Versant already has a potential fix in Fandango, which could extend those games…

Rebecca Avery examines what streaming content really costs, what it returns, and how long its value lasts. She argues that streamers need to measure the full content value chain, including acquisition, processing, storage, curation, distribution, and monetization, rather than relying…

Rebecca shows that streaming companies can’t keep treating operations as a downstream function of technology strategy. She lays out how hypergrowth challengers, post-merger companies, and legacy media giants all hit the same wall: AI and automation only work when metadata,…

Rebecca Avery of Integration Therapy spotlights how streaming companies are undermining their own agility by cutting middle management in the name of efficiency. As the industry faces mounting complexity, gutting the very layer that translates strategy, coordinates teams, and builds…

Gracenote’s Tyler Bell explores how fragmentation is overwhelming viewers and degrading the overall streaming experience. Despite a flood of content and high engagement, discovery issues are fueling churn, cutting into ad revenue, and undercutting monetization across the board.

Rebecca Avery is calling out a major myth in streaming: that tech transformation is enough. Using Seven West Media as proof, she shows that real results only come when companies align culture with technology. SWM didn’t just launch AI and…

Myths in Streaming debunks the common belief that automation guarantees efficiency in media operations. It argues that without clear strategy, ownership, and data discipline, automation only accelerates dysfunction. True efficiency stems from structured processes, not software, and should be built…

Myths in Streaming challenges the belief that more data reduces decision-making risk, arguing instead that disciplined leadership is what drives timely and effective choices. Rebecca Avery highlights how streaming companies are drowning in analytics yet paralyzed by indecision, not due…