Skip calls out the industry's reluctance to fully embrace FAST, even as most studios are already operating like FAST companies. The piece argues that denying the model limits innovation and growth, urging companies to design for FAST rather than apologize…
Skip challenges the prevailing belief that CTV is a “safe bet” for media buyers fleeing the chaos of search and social. While CTV offers cleaner environments and video reach, the ecosystem still struggles with inconsistent targeting, weak measurement, and fragmented…
Skip challenges the assumption that rising ad-supported viewership automatically translates to strong ad performance. Despite high impressions, most platforms still underperform because they treat ad products as afterthoughts, interruptive units rather than meaningful experiences. To drive real value, platforms need…
Skip tackles the challenge of maintaining brand identity on Prime Video Channels, likening it to renting shelf space in a crowded supermarket. The advice? Use Amazon for scale, but invest in your own DTC app to preserve control, customer data,…
Ask Skip breaks down the fallout from Omnicom's expected 4,000 layoffs post-IPG merger, framing it as a structural collapse of the full-service agency model. Skip outlines four brutally honest paths forward—going brand-side, building an indie hustle, pivoting into content/streaming, or…
Ask Skip challenges the assumption that creators are here to save streaming, arguing instead that they’re reshaping it. As platforms scramble to integrate creator-driven content, they overlook the fact that creators aren’t content providers, they’re business models with built-in audiences.…
Ask Skip confronts the tough state of the media industry, layoffs, mergers, and AI upheaval, with a reminder of what still matters. Despite the chaos, Skip argues that talent, honest audience feedback, real brands, and scrappy leadership remain key assets.…
Ask Skip lays out a no-BS roadmap for companies rushing to build a “creator strategy” without understanding what creators actually do. Creators aren’t just content producers, they’re businesses with their own audiences and leverage. To engage them, organizations need clear…
Ask Skip breaks down Netflix’s latest metric switch to Monthly Active Viewers (MAVs), a self-defined measure inflating ad reach claims to 190 million by bundling co-viewing estimates, live sports, and first-party multipliers. While MAV reframes the narrative toward total ad…
Ask Skip breaks down the current state of media and entertainment, arguing that the industry's direct-to-consumer efforts were more obligation than ambition. With M&E companies struggling to operate as true DTC platforms, Skip encourages openness to new sectors that might…
