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Skip argues streaming services shouldn't chase daily usage unless extra sessions improve retention, ad revenue, or willingness to pay. The better metric is how long a service can go between meaningful moments of value before churn risk rises.

Skip argues AI video delivers the most value by cutting production costs across preproduction, VFX, post, localization, and marketing while leaving core creative decisions to humans. Its biggest near-term opportunity is making more projects economically viable, not replacing performers or…

Skip argues media quality is becoming more important as identity signals weaken, giving advertisers another way to value impressions based on attention, placement, clutter, frequency, audibility, fraud, and the surrounding viewing environment. Media quality can help buyers distinguish valuable inventory…

Skip argues that automation makes advertising faster and easier to operate, but it can also scale weak strategy, bad inputs, and mediocre creative. Marketers still need to control the objectives, guardrails, measurement, and accountability behind automated systems, especially in CTV,…

Skip warns that the most dangerous partner is the one your business can’t afford to lose. Once a platform controls the customer, data, pricing, or path to growth, the partnership has become the business.

Skip breaks down why streaming companies don't truly own subscribers when platforms control billing, discovery, customer data, packaging, and reengagement.

Skip takes aim at the growing pressure for executives to post, podcast, and perform leadership in public. Visibility can build influence, but it can also disguise weak judgment, unclear priorities, and poor management. The real question isn’t whether leaders should…

Skip says that search isn’t disappearing, but the traditional search box is losing its role as the primary gateway to consumer intent. AI, recommendation engines, creator platforms, retailer apps, and streaming interfaces are turning search into an embedded concierge layer…

Skip examines why behavioral data doesn’t equal consumer understanding. Viewers may accept ads to save money or notice them while second-screening, but that doesn’t prove attention, enthusiasm, or permission for deeper targeting.

Skip says advertising’s performance metrics, risk-heavy approvals, and platform-driven asset demands have stripped courage and distinctiveness from the creative process. The industry’s focus on measurable, defensible outcomes has improved targeting and accountability while producing too much work that’s technically optimized…