Company Overview
We provide predictive audience intelligence that helps sports, media, and entertainment companies make better decisions about content, marketing, partnerships, and monetization.
What Do You Do / Who You Serve / Why It Matters? We help TV networks, streamers, FAST channels, studios, production companies, distributors, sports organizations, brands, and other media businesses understand what audiences value before major creative and commercial decisions are made. Our proprietary data, predictive methodology, and customized intelligence tools help teams determine what content will resonate, who will engage with it, how it should be marketed, and where the strongest monetization opportunities exist.
Why Media Companies Work with us We turn audience preferences into predictive intelligence that teams can use across the entire content lifecycle.
Our methodology combines proprietary zero-party data with more than two decades of behavioral research to quantify the factors driving audience interest, engagement, and commercial value. Teams can use that intelligence during ideation, development, marketing, distribution, partnerships, and monetization to prioritize opportunities and make more informed investment decisions.
Our customized dashboards, scorecards, and studies help content and marketing teams understand audience behaviors, creative preferences, cultural signals, competitive vulnerabilities, and the relative strength of different strategic options. After execution, we can also identify and rank the factors contributing to performance.
For sports organizations, our intelligence can help evaluate leagues, teams, athletes, audiences, content concepts, sponsorship opportunities, and commercial partnerships using a consistent data-driven framework.
Our methodology has been used by senior leaders across media, sports, entertainment, and consumer brands, including ESPN, ABC, CNBC, Golf Channel, TNT and TBS, Food Network, Yahoo Sports, Team Whistle, Refinery29, and others.
Based in Soho, NYC.
