TSW Industry Directory

Advertising has become one of the most important operating systems in streaming. We help media owners maximize the value of every impression while giving buyers more efficient access to premium inventory across every screen.

Our platform supports programmatic advertising across connected TV, online video, display, audio, and emerging digital channels, helping publishers manage demand, optimize yield, and strengthen monetization strategies through a transparent and independent marketplace.

Streaming publishers work with Magnite to monetize live, linear, FAST, and on-demand content through advanced auction technology, audience activation, supply path optimization, and server-side ad management. Our SpringServe platform provides ad serving built specifically for streaming television, while our broader technology stack supports both direct and programmatic demand across global markets.

For advertisers and agencies, Magnite delivers access to premium inventory, audience targeting capabilities, brand safety controls, and flexible buying workflows designed for today's evolving media landscape.

Whether supporting broadcasters, streaming platforms, FAST operators, or digital publishers, we help connect premium content with premium advertising demand through technology built for performance, transparency, and long-term growth.

Streaming has made content distribution dramatically more complex. Understanding where titles are available, how catalogs evolve, when licensing windows open and close, and how competitors are positioning their libraries has become a strategic advantage.

We provide a unified streaming intelligence platform built specifically for that challenge.

Our dataset combines real-time streaming availability, historical licensing windows, production-ready metadata, rich taxonomy, imagery, popularity signals, and competitive analytics into a single data layer that integrates directly into existing workflows.

Media companies use Reelgood to evaluate licensing opportunities, monitor competitive catalog changes, analyze content strategy, power discovery experiences, enrich metadata, and build audience-facing applications with accurate where-to-watch information.

Our AI-powered matching technology continuously normalizes and validates data across hundreds of streaming platforms worldwide, helping eliminate duplicate records, stale metadata, and inconsistent title matching while delivering near real-time updates.

The result is a streaming-native intelligence platform that supports licensing teams, product organizations, researchers, search experiences, recommendation systems, and executive decision-making with data built specifically for today's streaming ecosystem.

Trusted by companies including Google, Apple, Amazon, Roku, Disney, Warner Bros. Discovery, Starz, Tubi, LG, Perplexity, Philo, MACRO, Stanford, Wharton, and many others, Reelgood has become a foundational data layer for organizations that depend on accurate, real-time streaming intelligence.

Discovery remains one of the largest challenges in streaming. Consumers are overwhelmed by content, apps, and subscription choices, while many streaming services remain effectively invisible inside platform search environments.

We help streaming apps solve that problem through Universal Search integration across the major connected TV ecosystems.

Our team handles metadata extraction, normalization, feed management, deep linking, platform onboarding, quality control, and ongoing maintenance, allowing streaming services to appear directly inside native platform search results where viewers are already looking for content.

Universal Search places a service directly alongside a consumer’s search intent, whether through voice assistants like Alexa and Siri or text-based platform search. That creates a direct path from search result to app install and playback.

Streaming services work with us to improve discoverability, increase app installs, drive more viewing hours, and reduce the operational complexity tied to search onboarding requirements across fragmented device ecosystems.

Case studies across platforms like Roku have shown meaningful lifts in installs, engagement, viewing time, and advertising revenue shortly after feeds go live.