Tag: ad-supported TV

Nielsen reports that ad-supported platforms made up 72.9% of U.S. TV viewership in Q3 2025, with streaming accounting for 46.4%. Streaming’s share fell to 42.4% by September as live sports drove viewership back to broadcast and cable, which rose to…

FAST has transitioned from a buzzy growth story to a foundational part of the streaming ecosystem. Parks Associates data shows usage plateaued at 45% of U.S. internet households, but that’s not decline—it’s maturity. The ad-supported model pioneered by FAST has…

LatAm FAST revenues are forecast to grow from $231 million in 2024 to $569 million by 2029, driven by surging demand in key markets like Brazil ($303 million by 2029) and Mexico ($163 million by 2029). This rapid expansion presents…

Mike Shields highlights the mismatch between the expectations and strategies of video programmers and the current operations of FAST platforms. While many TV manufacturers and FAST services like Samsung TV Plus, Vizio WatchFree+, and LG offer extensive channel lineups with…

Google TV has introduced "Freeplay" as the new home for its free, ad-supported TV (FAST) channels, now offering 150 channels as of September 2024. Available on devices like Chromecast and TV sets from brands like TCL and Hisense, Freeplay is…