Netflix's sequel to KPop Demon Hunters shows it's turning a breakout animated hit into a long-term franchise with value across streaming, theatrical, music, and awards. Netflix also locked in directors Maggie Kang and Chris Appelhans with an exclusive multiyear deal,…

Netflix’s acquisition of Ben Affleck’s AI filmmaking startup InterPositive could reach $600 million, signaling that the company sees AI as core production infrastructure. The deal shows Netflix is investing in proprietary tools that could streamline filmmaking workflows and create long-term…

Myths in Streaming argues that the industry’s rush to scale during the growth-at-all-costs era created a structural weakness called metadata debt. As margins tighten, fragmented and vendor-defined metadata now creates operational inefficiencies, limits ad revenue potential, increases compliance risk, and…

Skip explains that Netflix’s growing presence in Washington, D.C. reflects the company’s shift from disruptive outsider to core infrastructure within the global media ecosystem. As streaming intersects with areas like advertising, telecommunications, labor, and media consolidation, policymakers are paying closer…

TikTok and Apple Music are connecting music discovery directly to monetized streaming with a new “Play Full Song” feature that lets Apple Music subscribers launch full tracks from within the TikTok feed. The integration reduces friction between viral discovery and…

OpenAI is launching its advertising business using external partners before building its own internal ad stack, mirroring the strategy used by Netflix. Early discussions with Criteo and The Trade Desk would give OpenAI immediate access to advertiser demand, measurement and…

YouTube generated an estimated $62B in 2025 revenue, surpassing Disney’s $60.9B media segment, according to MoffettNathanson. The milestone highlights a structural shift in media where distribution scale and the ability to aggregate global audience attention are becoming more powerful than…

Hub Entertainment Research’s latest survey shows sports fans have access to more games than ever, but fragmented rights across broadcast, cable, and streaming have made figuring out where to watch increasingly frustrating. The findings highlight the growing importance of discovery…

Netflix is turning an Atlético Madrid match into a marketing activation for Peaky Blinders: The Immortal Man, transforming the club’s stadium into an immersive promotion during the March 14 game against Getafe CF. Kirby highlights how Netflix is tapping live…

Walmart has begun integrating Vizio SmartCast user accounts into Walmart logins following its $2.3 billion acquisition of Vizio, forcing new TV buyers to either merge their Vizio profile with a Walmart account or delete it. The move connects SmartCast viewing…