OpenAI is launching its advertising business using external partners before building its own internal ad stack, mirroring the strategy used by Netflix. Early discussions with Criteo and The Trade Desk would give OpenAI immediate access to advertiser demand, measurement and…
YouTube generated an estimated $62B in 2025 revenue, surpassing Disney’s $60.9B media segment, according to MoffettNathanson. The milestone highlights a structural shift in media where distribution scale and the ability to aggregate global audience attention are becoming more powerful than…
Hub Entertainment Research’s latest survey shows sports fans have access to more games than ever, but fragmented rights across broadcast, cable, and streaming have made figuring out where to watch increasingly frustrating. The findings highlight the growing importance of discovery…
Netflix is turning an Atlético Madrid match into a marketing activation for Peaky Blinders: The Immortal Man, transforming the club’s stadium into an immersive promotion during the March 14 game against Getafe CF. Kirby highlights how Netflix is tapping live…
Walmart has begun integrating Vizio SmartCast user accounts into Walmart logins following its $2.3 billion acquisition of Vizio, forcing new TV buyers to either merge their Vizio profile with a Walmart account or delete it. The move connects SmartCast viewing…
Mexico’s streaming market is shifting toward a subscription rotation model as households increasingly cancel and re-add services based on price, content availability, and release timing. New data from The Competitive Intelligence Unit shows 14% of Mexican subscribers canceled at least…
Allen Family Capital has acquired a 10.7% stake in Starz Entertainment through a $25 million private transaction with Liberty 77 Capital, transferring shares previously held by Steven Mnuchin’s investment firm. The purchase introduces Byron Allen as a new shareholder in…
Netflix has acquired InterPositive, the AI filmmaking startup founded by Ben Affleck, bringing its 16-person team and production-focused technology in-house while installing Affleck as a senior advisor. The move signals Netflix’s shift toward owning production infrastructure, giving the company proprietary…
Ilitch Sports + Entertainment is launching Detroit SportsNet, a new network that will carry local broadcasts of the Detroit Tigers and Detroit Red Wings while offering a direct-to-consumer streaming service for $19.99 per month or $189.99 annually. MLB Media will…
Banijay and All3Media have agreed to merge their production businesses into a new entity operating under the Banijay name, with each side holding a 50% stake. The combined company will control more than 260,000 hours of content across scripted, unscripted,…
