Tag: advertising fraud

Ask Skip hands the mic to The Streaming Madman, who names “curation” as the biggest scam in advertising, describing it as middleman markup dressed up in data jargon. He also takes aim at the growing trend of labeling any screen…

Ask Skip tackles the harsh reality of CTV fraud, calling it a multi-billion dollar shell game enabled by an industry addicted to scale over scrutiny. Nearly every player—intermediaries, platforms, agencies, and even brands—either profits from or willfully ignores the problem.…