Tag: advertising incentives

Ask Skip tackles the harsh reality of CTV fraud, calling it a multi-billion dollar shell game enabled by an industry addicted to scale over scrutiny. Nearly every player—intermediaries, platforms, agencies, and even brands—either profits from or willfully ignores the problem.…

Future of TV Briefing explores how Amazon and Google are turning up the pressure on The Trade Desk by offering advertisers discounts and credits to buy third-party CTV inventory through their own DSPs. While the incentives are relatively small, they…