Tag: advertising merger

The FTC has approved Omnicom’s $13.5 billion acquisition of Interpublic Group, with a rare 10-year consent order banning politically motivated ad steering without client direction. This federal oversight on brand safety marks a turning point for the ad industry and…

Omnicom and Interpublic Group (IPG) have received FTC approval to proceed with their $13.5 billion merger, creating the world's largest advertising holding company. However, the green light comes with strict conditions aimed at preventing politically motivated media buying, prohibiting coordinated…

The Streaming Wars looks at the Omnicom-IPG merger as a strategic move to combat stagnation in the ad industry and compete with digital giants like Alphabet, Meta, and Amazon. By integrating IPG’s Acxiom data assets into Omnicom’s Omni platform, the…