OpenAI Killed Sora, Buys TBPN, and Reallocates Its Entire Consumer Strategy in One Week
Kirby Grines
OpenAI shut down Sora and quickly acquired TBPN, signaling a shift away from high-cost consumer AI products toward owning low-cost, high-impact distribution. Sora failed due to unsustainable compute economics and lack of durable distribution, while TBPN offers a fixed, valuable…
