Tag: branding missteps

Ask Skip dismantles the debate over whether YouTube qualifies as TV, asserting that the platform has already replaced traditional television. With dominance in viewership across demos, outsized creator reach, and growing ad budgets, YouTube isn’t redefining TV, it already did.…

Ask Skip breaks down why the HBO Max and Paramount+ with SHOWTIME rebrands weren’t just marketing blunders, but signs of deeper leadership issues. The HBO Max-to-Max switch erased brand equity without a clear rationale, while Paramount’s naming mess was more…