Tag: broadcast advertising

Nexstar is acquiring Tegna in a $6.2 billion all-cash transaction that will expand its station portfolio to 265 and cover 80 percent of U.S. television households. The deal is designed to boost scale, grow political advertising revenue, and leverage a…

TV Technology, in their latest article, highlights the shift in media companies’ ad strategies as traditional broadcast advertising declines, with 39% of marketers planning to cut linear ad spend according to WARC. The move toward digital, targeted advertising aligns with…