News

Tubi's testing Gracenote IDs in programmatic bid streams to carry more precise program identity into CTV ad transactions, giving buyers richer context for targeting, brand suitability, measurement, and inventory valuation. The test pushes metadata deeper into revenue-bearing infrastructure and could…

Google TV Freeplay has added more than 10,000 ad-supported movies and shows on demand, expanding its free offering beyond 300-plus live channels and giving Google more inventory it can surface and monetize directly across the TV interface. The expansion strengthens…

Sony Pictures Television’s renewed Seinfeld deals with Netflix, Paramount and major broadcast groups let it monetize the same 180-episode library across streaming, cable and syndication at the same time. Each buyer’s paying for a different form of value, from Netflix’s…

Disney+ has secured a multi-year deal to stream Formula E across 144 markets beginning with the 2026-27 season, giving the service recurring live sports programming across an eight-month global calendar while ESPN and ESPN+ handle U.S. distribution. Formula E’s hybrid…

Spotify will begin labeling synthetic artist identities as “AI Personas” in mid-September and exclude their music from editorial and algorithmic recommendations by default, while keeping tracks available through search, direct links and followers. The policy turns recommendation access into an…

Apple is bringing select Friday Night Baseball games to Vision Pro in Apple Immersive starting August 28, using 8K 3D video, spatial audio and spatial graphics to create a premium live sports experience tied to its Apple TV subscription. Live…

Tencent Music generated RMB8.93 billion in Q2 revenue, up 5.8% year over year, as music-related services grew 11% and newly acquired Ximalaya added $60 million in its first consolidated quarter. Ximalaya expands Tencent Music beyond songs and karaoke into podcasts,…

YouTube is doubling the monetization thresholds for new Partner Program creators starting February 1, 2027, raising the bar for access to ad and subscription revenue. The move turns monetization into a tighter supply-control mechanism, rewarding repeatable audience demand while giving…

Spotify’s testing a Skip Ahead button for select Premium subscribers that can bypass publisher-sold podcast sponsorships in one tap while Spotify-sold ads remain ineligible, giving its own inventory a structural advantage. The feature could weaken independent host-read sponsorship economics by…

Disney's video-podcast deal with iHeartMedia brings six shows to Disney+ and Hulu, giving the company lower-cost programming that can extend franchise marketing, reactivate library titles and create recurring engagement between major releases. The agreement also gives Disney more advertising inventory…