TikTok and Apple Music are connecting music discovery directly to monetized streaming with a new “Play Full Song” feature that lets Apple Music subscribers launch full tracks from within the TikTok feed. The integration reduces friction between viral discovery and…
Netflix is turning an Atlético Madrid match into a marketing activation for Peaky Blinders: The Immortal Man, transforming the club’s stadium into an immersive promotion during the March 14 game against Getafe CF. Kirby highlights how Netflix is tapping live…
Walmart has begun integrating Vizio SmartCast user accounts into Walmart logins following its $2.3 billion acquisition of Vizio, forcing new TV buyers to either merge their Vizio profile with a Walmart account or delete it. The move connects SmartCast viewing…
Allen Family Capital has acquired a 10.7% stake in Starz Entertainment through a $25 million private transaction with Liberty 77 Capital, transferring shares previously held by Steven Mnuchin’s investment firm. The purchase introduces Byron Allen as a new shareholder in…
Netflix has acquired InterPositive, the AI filmmaking startup founded by Ben Affleck, bringing its 16-person team and production-focused technology in-house while installing Affleck as a senior advisor. The move signals Netflix’s shift toward owning production infrastructure, giving the company proprietary…
Ilitch Sports + Entertainment is launching Detroit SportsNet, a new network that will carry local broadcasts of the Detroit Tigers and Detroit Red Wings while offering a direct-to-consumer streaming service for $19.99 per month or $189.99 annually. MLB Media will…
Marc DeBevoise has been named president of OverDrive and will join the company’s board as it looks to expand its global digital library distribution platform. DeBevoise brings experience from leadership roles at Brightcove, CBS Interactive and Paramount, where he helped…
Banijay and All3Media have agreed to merge their production businesses into a new entity operating under the Banijay name, with each side holding a 50% stake. The combined company will control more than 260,000 hours of content across scripted, unscripted,…
Paramount’s proposed merger with Warner Bros. Discovery puts David Ellison’s $6 billion synergy target into a media labor market that’s already structurally smaller after years of elevated layoffs. Ellison said most savings will come from non-labor sources, but history shows…
Apple’s expanding Apple TV’s distribution by allowing Roku users to subscribe directly inside The Roku Channel using Roku Pay, letting viewers sign up and watch Apple’s originals, films, documentaries, and live sports without downloading the standalone Apple TV app. The…
