Tag: Content Financing

Netflix and Disney are tapping proven YouTube creators to reduce development risk, shifting the costs of testing formats and building audiences onto creators themselves. With YouTube tightening monetization and indie funding shrinking, the model favors well-funded talent while giving smaller…

Brands are turning marketing budgets into production capital, moving deeper into Hollywood’s development, financing and distribution process as studios and streamers reduce commissioning and look to share risk. The shift gives advertisers more influence over what gets made and creates…