Insights

Basics of Streaming explains how short-form platforms use preloading, adaptive quality, and recommendation ranking to make every swipe feel instant. That speed comes at a cost, turning better ranking and smarter delivery into key levers for reducing wasted bandwidth, CDN…

Kirby examines why Jackbox is almost tailor-made for Netflix’s gaming strategy, pairing a proven party-game catalog with the phone-as-controller, TV-first experience Netflix wants. But Netflix’s retreat from studio ownership makes licensing the cleaner play, while Jackbox’s growing direct-to-TV business gives…

From the Archives revisits how Viki turned fan-powered localization into a distribution advantage, using community subtitling to expand into new markets while revealing where demand was forming. As AI makes translation cheaper, Viki's bigger advantage remains the community intelligence that…

Skip examines how AI-powered TV discovery is turning recommendations into premium inventory, making accurate metadata, entitlements, and deep links critical to winning visibility before paying for placement.

Roku sits at the center of a broader push by retailers, media companies and ad-tech firms to control more of the TV interface, from discovery and subscriptions to advertising, data and payments. Walmart, Amazon, Best Buy and The Trade Desk…

Bango, Paramount, and AT&T show how growth gets more profitable when companies can reuse infrastructure, systems, and customer relationships they’ve already paid for. The real leverage comes from adding revenue without adding another stack, vendor, workflow, or team.

Basics of Streaming examines how global expansion multiplies complexity across rights, localization, pricing, payments, regulation, and devices. Services that standardize and automate those workflows can add markets without adding proportional cost and headcount, improving operating leverage as they scale.

From the Archives revisits how Hotstar used cricket to drive app installs, advertising, and subscription growth at massive scale. Disney’s loss of IPL digital rights showed how quickly that audience could move, while JioHotstar now expands the model by combining…

Looper Insights’ Lucas Bertrand breaks down the economics of TV home-screen real estate, where every premium placement comes with a tradeoff between paid promotion, partner commitments, owned programming, and personalized discovery. With 71% of surveyed executives saying measurement gaps are…

Skip examines how mid-sized streamers can navigate TV operating systems that increasingly control discovery, distribution, and customer acquisition. The key is understanding where they have leverage, what they’re giving up, and whether the economics ultimately drive profitable growth.