Tag: ctv

Streaming’s 2026 primetime upfront commitments surged 30% to $17.2 billion, topping broadcast and cable combined as advertiser budgets continued shifting toward connected viewing. Linear TV’s increasingly becoming a customer-acquisition engine for streaming, giving media companies with owned networks a cost…

Cineverse’s acquisitions of IndiCue and Giant Worldwide helped drive fiscal first-quarter revenue up 175% to $30.6 million and pushed tech-related businesses above 60% of total revenue. Matchpoint now has to turn that acquired scale into stronger margins by automating workflows,…

Wall Street is punishing independent ad tech companies even when they’re growing, as investors increasingly question how much value standalone platforms can retain while Google, Meta and Amazon capture more of digital advertising’s growth. AppLovin, The Trade Desk and Criteo…

CTV’s next phase of advertising growth depends on expanding beyond large national brands and making TV buying viable for smaller performance advertisers. Amazon, Roku, Netflix and Walmart are lowering campaign minimums, expanding self-service and programmatic access, automating creative, and improving…

From the Archives revisits how Samsung TV Plus turned Samsung’s smart TV installed base into a recurring media, advertising, and distribution business. By embedding FAST programming directly into Tizen, Samsung reduced customer acquisition friction while gaining control over discovery, ad…

Tubi's testing Gracenote IDs in programmatic bid streams to carry more precise program identity into CTV ad transactions, giving buyers richer context for targeting, brand suitability, measurement, and inventory valuation. The test pushes metadata deeper into revenue-bearing infrastructure and could…

Google TV Freeplay has added more than 10,000 ad-supported movies and shows on demand, expanding its free offering beyond 300-plus live channels and giving Google more inventory it can surface and monetize directly across the TV interface. The expansion strengthens…

Skip argues media quality is becoming more important as identity signals weaken, giving advertisers another way to value impressions based on attention, placement, clutter, frequency, audibility, fraud, and the surrounding viewing environment. Media quality can help buyers distinguish valuable inventory…

Netflix nearly doubled its 2026 upfront advertising commitments as its ad-supported audience grew to more than 250 million monthly active viewers globally. Strong demand for live programming, including sold-out sponsorships for the 2027 FIFA Women’s World Cup, shows Netflix is…

Major media companies are shifting the streaming conversation from scale at any cost to disciplined growth built around cash flow, monetization, and returns on capital. Across content, sports rights, advertising, distribution, and M&A, companies are prioritizing assets that can improve…