Advertising

Roku sits at the center of a broader push by retailers, media companies and ad-tech firms to control more of the TV interface, from discovery and subscriptions to advertising, data and payments. Walmart, Amazon, Best Buy and The Trade Desk…

McDonald’s is testing third-party ads on drive-thru screens as it builds a broader media network across its restaurants, app and kiosks. The company sees a billion-dollar opportunity in monetizing traffic and screens its core business already pays to generate, with…

Netflix will launch its ad-supported plan in nine additional European markets on March 1, 2027, extending its advertising business across an existing subscriber base. The expansion gives Netflix more regional scale, but monetization will depend on local pricing, advertiser demand,…

Looper Insights’ Lucas Bertrand breaks down the economics of TV home-screen real estate, where every premium placement comes with a tradeoff between paid promotion, partner commitments, owned programming, and personalized discovery. With 71% of surveyed executives saying measurement gaps are…

Skip examines how mid-sized streamers can navigate TV operating systems that increasingly control discovery, distribution, and customer acquisition. The key is understanding where they have leverage, what they’re giving up, and whether the economics ultimately drive profitable growth.

Trump's White House is using DHS funds to run taxpayer-funded ads across NFL games, college football, Saturday Night Live, and other national TV programming, with at least $2.5 million spent so far. The campaign turns premium TV inventory into paid…

Netflix’s September exits put a fresh batch of licensed titles back into play across SVOD, AVOD, FAST, and owned services. What those rights are worth next depends heavily on prior exposure, window length, exclusivity, and territory.

Infillion, Best Buy and Google show how expensive it’s getting to connect CTV ads with store visits and sales. Closed-loop measurement can help win more ad spend, but sellers that don’t own the necessary purchase, location and identity data have…

Basics of Streaming explains how workflow orchestration connects scheduling, playout, advertising, rights, metadata, and distribution so FAST and linear channels can scale without proportional increases in staff. As more operations become automated, accurate data, validation, and clear system ownership become…

From the Archives revisits TV Guide’s push to own the interface viewers used to decide what to watch, turning navigation into valuable real estate for advertising, promotion and transactions. That same battle now plays out across connected TV, where home-screen…