Ask Skip breaks down the fallout from Omnicom's expected 4,000 layoffs post-IPG merger, framing it as a structural collapse of the full-service agency model. Skip outlines four brutally honest paths forward—going brand-side, building an indie hustle, pivoting into content/streaming, or…
Kirby reiterates that YouTube is TV, arguing the platform has already redefined what television means by becoming the most-watched service on actual TVs in the U.S. The resistance, he contends, isn’t about viewer behavior, it’s about preserving outdated compensation models…
Cyber Monday has overtaken Black Friday in retail ad spending, signaling a major shift toward digital-first holiday shopping behavior. Despite CTV's massive reach and high engagement, marketers continue to apply mobile performance tactics to what should be an influence-driven channel.…
Kirby takes a sharp look at how identity, not platforms, now drives media distribution. Creators are the new infrastructure, AI controls discovery and churn, and characters outperform brands in algorithmic environments. Legacy players are pivoting, through partnerships, consolidation, and experiential…
Creator advertising is exploding, with IAB projecting $37 billion in spend for 2025, a 26% increase from last year. Brands are shifting dollars toward mid-tier creators because they deliver consistent engagement and drive reliable performance at scale, far outpacing traditional…
TripleLift has added Xumo and Plex to its programmatic Pause Ad network, expanding the format's reach across CTV. With support from IAB Tech Lab and platforms like DirecTV, Pause Ads are gaining traction due to high engagement, non-disruptive placement, and…
Ask Skip lays out a no-BS roadmap for companies rushing to build a “creator strategy” without understanding what creators actually do. Creators aren’t just content producers, they’re businesses with their own audiences and leverage. To engage them, organizations need clear…
TiVo emphasizes that the CTV home screen is a powerful but underutilized space for brand engagement, sitting at the intersection of discovery and advertising. By aligning creative with viewer intent and respecting the discovery mindset, brands can drive both performance…
Kayla Cobb discusses how creator-led talk shows are stepping into the void left by the decline of traditional late night formats. Through shows like Kate Mackz’s “The Running Interview Show” and Brittany Broski’s “Royal Court,” creators are attracting top-tier talent,…
Lionsgate and Debmar-Mercury have launched MovieSphere Gold, a new all-movie digital multicast network now available in over 30 million U.S. households. Backed by Lionsgate’s deep library of contemporary films, the network aims to stand out in the growing diginet space…
