Tag: NBA on NBC

NBCUniversal is reporting near sell-out ad inventory for its inaugural NBA season under its 11-year, $77 billion deal with the league. With over 170 advertisers, including 20% new to NBCU and nearly 10% making first-time NBA investments, the company has…

NBCUniversal is considering launching a new cable sports channel that would repurpose Peacock’s live sports lineup, including NBA games under its new rights deal. The move runs counter to the company’s broader strategy of spinning off many of its cable…

Variety discusses how this year’s TV upfronts were steeped in irony and anxiety, with media giants putting on a confident face despite industry-wide budget cuts, layoffs, and shifting strategies. Live sports dominated pitches, scripted TV continued to shrink on broadcast,…