Tag: product placement

Netflix has struck a global, multi-year marketing deal with AB InBev, bringing major beer brands like Budweiser, Stella Artois, and Corona into Netflix originals and live events through title sponsorships and deep content integrations. The deal goes beyond traditional ads,…

Warner Bros. Discovery is leveraging The White Lotus to attract major sponsors to Max, marking a shift in how HBO content is monetized. Despite HBO’s traditional ad-free model, Max’s ad-supported tier allows brands like American Express, Diageo, Google, BMW, and…

Netflix reported a 150% increase in upfront ad sales for 2024, despite being a smaller player compared to traditional media rivals. The streamer is focusing on product placement and branded content partnerships tied to popular series like Squid Game and…