Tag: Vizio OS

TSW sees Amazon and Walmart turning streaming ads into a commerce land grab. By controlling identity, buying, attribution, and transactions, both retailers could reduce streaming services to inventory suppliers while keeping the advertiser relationship and more of the margin.

Walmart has launched its first Onn-branded smart TV powered by Vizio’s operating system, marking a shift away from Roku and Android TV. The $89 Black Friday model features Vizio OS, built-in support for major streaming apps and platforms, and access…