Peacock is the first streaming platform to adopt Dolby’s full suite of next-gen technologies, including Dolby Vision 2 and Dolby AC-4, enhancing both picture and sound quality across its content. The streamer already offers Sunday Night Football in Dolby Atmos…

DoubleVerify has launched DV Authentic Streaming TV, a new adtech platform aimed at improving measurement and optimization in CTV and streaming advertising. The tool integrates IMDb's program-level insights to enhance contextual relevance, content suitability, and media quality reporting. Announced at…

Netflix has expanded its partnership with WWE, becoming the exclusive U.S. home for WWE’s video library, including past Premium Live Events like WrestleMania and SummerSlam, along with original programming and documentaries. This deal follows the expiration of WWE’s five-year agreement…

Walmart is expanding its AI-powered advertising tools, rolling out sponsored prompts in its Sparky shopping assistant and beta-testing campaign automation features in its Marty platform. These AI tools aim to simplify and personalize ad experiences for both consumers and advertisers,…

Netflix is set to remove over 100 Originals titles from its platform throughout 2026, despite having produced or exclusively licensed them. Notable removals include Arrested Development, She-Ra and the Princesses of Power, and various DreamWorks series. While some removals may…

Main Street Sports Group, owner of FanDuel Sports Networks, is on the brink of collapse unless a sale to DAZN materializes, threatening local broadcast deals for 30 MLB, NBA, and NHL teams. The NBA and MLB have contingency plans in…

Main Street Sports is on the verge of shutting down if a sale to DAZN isn’t finalized by January, potentially returning local broadcast rights for 30 teams across MLB, NBA, and NHL back to the leagues. The collapse would leave…

The Interactive Advertising Bureau projects U.S. creator economy ad spend to hit $37 billion in 2025, up 26% year-over-year, signaling continued growth despite a slight deceleration. Nearly half of ad buyers now consider creators a "must buy," surpassing traditional media…

Netflix has struck a multiyear, eight-figure annual deal with Barstool Sports for exclusive video rights to top sports podcasts including Pardon My Take, The Ryen Russillo Show, and Spittin’ Chiclets. This move is part of Netflix’s broader strategy to challenge…

Sony is set to acquire WildBrain’s 41% stake in Peanuts Holdings LLC, boosting its ownership to 80%, with the Schulz family retaining 20%. The acquisition consolidates ownership of the Peanuts brand under the Sony Group, with Sony Music taking the…