Business

Lucas Bertrand of Looper Insights explains how Ofcom’s proposed prominence rules would require CTV platforms to continuously track how PSB apps and programming appear across menus, search, devices, regions, and user profiles. Screenshots won’t be enough, turning prominence compliance into…

Netflix will launch its ad-supported plan in nine additional European markets on March 1, 2027, extending its advertising business across an existing subscriber base. The expansion gives Netflix more regional scale, but monetization will depend on local pricing, advertiser demand,…

AT&T’s $3 billion Corning deal supports its push to reach more than 60 million fiber locations by 2030, giving it exposure to streaming growth without the cost of owning programming. The return depends on turning that footprint into long-term broadband…

Trump's White House is using DHS funds to run taxpayer-funded ads across NFL games, college football, Saturday Night Live, and other national TV programming, with at least $2.5 million spent so far. The campaign turns premium TV inventory into paid…

Netflix’s September exits put a fresh batch of licensed titles back into play across SVOD, AVOD, FAST, and owned services. What those rights are worth next depends heavily on prior exposure, window length, exclusivity, and territory.

Ask Skip argues that high churn isn’t necessarily a problem for niche streamers if subscriber lifetime value still exceeds acquisition and reacquisition costs. The real risk comes when replacing or retaining customers costs more than the margin they generate.

Basics of Streaming breaks down the technical and economic tradeoffs behind delivering 4K, including encoding, HDR, bandwidth, device compatibility, and CDN costs. For streaming services, the real calculation is whether 4K’s viewer and subscription value justifies the added complexity, especially…

From the Archives revisits AOL’s push to dominate digital video through AOL On, syndication, and Adap.tv, which helped the company become the No. 1 U.S. video ad property by impressions in 2013 without building a dominant consumer viewing destination. AOL…

Meta's agreed to an approximately $18 billion settlement that would impose enforceable limits on how Facebook and Instagram engage users under 18, including default two-hour daily caps, overnight restrictions, notification limits, expanded age assurance and stronger parental controls. The deal…

YouTube’s fighting a UK proposal that could require platforms to give public-service broadcasters and trusted news organizations greater prominence, potentially limiting the algorithmic control that drives discovery and monetization. As YouTube becomes a bigger part of television distribution, the fight…