Myths in Streaming argues that the industry’s rush to scale during the growth-at-all-costs era created a structural weakness called metadata debt. As margins tighten, fragmented and vendor-defined metadata now creates operational inefficiencies, limits ad revenue potential, increases compliance risk, and…
Rebecca Avery of Integration Therapy spotlights how streaming companies are undermining their own agility by cutting middle management in the name of efficiency. As the industry faces mounting complexity, gutting the very layer that translates strategy, coordinates teams, and builds…
Rebecca Avery (Integration Therapy) outlines how streaming operations can improve efficiency by treating content acquisition, delivery specs, and rate cards as one integrated workstream. When these functions are aligned, networks can better manage unit costs, avoid operational debt, and make…
Rebecca Avery is calling out a major myth in streaming: that tech transformation is enough. Using Seven West Media as proof, she shows that real results only come when companies align culture with technology. SWM didn’t just launch AI and…
Myths in Streaming debunks the common belief that automation guarantees efficiency in media operations. It argues that without clear strategy, ownership, and data discipline, automation only accelerates dysfunction. True efficiency stems from structured processes, not software, and should be built…
