Myths in Streaming

Rebecca Avery (Integration Therapy) outlines how streaming operations can improve efficiency by treating content acquisition, delivery specs, and rate cards as one integrated workstream. When these functions are aligned, networks can better manage unit costs, avoid operational debt, and make…

Rebecca Avery is calling out a major myth in streaming: that tech transformation is enough. Using Seven West Media as proof, she shows that real results only come when companies align culture with technology. SWM didn’t just launch AI and…

Myths in Streaming debunks the common belief that automation guarantees efficiency in media operations. It argues that without clear strategy, ownership, and data discipline, automation only accelerates dysfunction. True efficiency stems from structured processes, not software, and should be built…