Tag: Ad Yields

Advertising

Apple Blocks Safari Identity Vendors, Pressuring Publisher Ad Yields and Shifting Leverage to Logged-In Media

The Streaming Wars Staff

October 27, 2026

Apple's Safari 27 restrictions are disrupting identity-based targeting and attribution, with early data showing publisher eCPMs falling 4% on iOS and 11% on Mac. The changes weaken open-web advertising and CTV measurement, giving Amazon, Google, and other platforms with authenticated…

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