Tag: Advertiser Retention

Advertising

Local Video Overtakes Search in New Forecast, Forcing TV Stations Into a Cost Fight With YouTube

November 4, 2026

Borrell Associates, a local advertising research firm, says video has overtaken search as the largest local ad category, with spending projected to hit $30.8 billion in 2027. As YouTube, Amazon, and Roku make video advertising easier for small businesses to…

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