Tag: B2B Advertising

Advertising

LinkedIn Adds Google to Its B2B CTV Deals, Expanding Microsoft’s Buyer Pool and Pressuring DSPs to Prove ROI

The Streaming Wars Staff

October 23, 2026

LinkedIn's added Google DV360 to its B2B CTV distribution network alongside The Trade Desk and Amazon DSP, expanding access to professional audiences through Microsoft's curated deals. The move strengthens Microsoft's supply-side position while forcing DSPs to compete on cost, targeting…

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