Tag: Black Friday

Holiday streaming promotions may boost sign-ups, but most platforms fail to convert those gains into lasting subscribers. Ampere’s data shows only a few services retain users acquired during the Black Friday window, signaling a structural flaw in how the industry…

Amazon drew a record 16.33 million U.S. viewers for its Black Friday NFL game between the Bears and Eagles, a 21% year-over-year increase and the most-watched Black Friday sporting event since at least 1991, per Nielsen. The platform also delivered…

Walmart has launched its first Onn-branded smart TV powered by Vizio’s operating system, marking a shift away from Roku and Android TV. The $89 Black Friday model features Vizio OS, built-in support for major streaming apps and platforms, and access…

Walmart is set to launch new Onn-branded smart TVs powered by Vizio’s SmartCast OS, replacing Roku as the exclusive operating system. The move follows Walmart’s $2.3 billion acquisition of Vizio, signaling a strategic push to grow its retail media and…

Amazon reported a 10% increase in interactive ad engagement during this year’s Black Friday NFL game, which saw a 41% rise in viewership year-over-year. Interactive ads were 11 times more effective than static QR codes, and 40% of advertisers were…

The Streaming Wars spoke with executives from MyBundle TV, Bango, eClerx, and Giant Worldwide about how streaming services leverage Black Friday to drive growth. Platforms like Hulu, Disney+, and Peacock attract subscribers with steep discounts, while bundling, data-driven personalization, and…

Walmart is launching a Black Friday campaign that combines episodic Hollywood storytelling with retail advertising, featuring stars like Taye Diggs and Lisa Rinna. This innovative, ten-part series aims to capture viewer attention with TV-inspired narratives and cliffhanger endings across platforms,…