Tag: campaign briefs

News

YouTube Launches ‘Open Call’ to Streamline Brand-Creator Collaborations at Scale

The Streaming Wars Staff

June 18, 2025

YouTube has introduced Open Call, a new BrandConnect feature that allows advertisers to post campaign briefs and source custom video pitches from eligible creators in the YouTube Partner Program. The feature aims to simplify large-scale brand-creator collaborations and is currently…

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