Tag: character-driven content

An illustration of The Undertaker walking to the ring

News

The Undertaker Is Now a Content Vertical. WWE Wants a Whole Universe

Kirby Grines

November 21, 2025

WWE is transforming its YouTube strategy by launching a dedicated Undertaker channel, shifting from a catch-all clip model to character-driven verticals. The move is designed to leverage The Undertaker’s enduring appeal and deep storyline archive to engage multiple fan segments…

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