Tag: consumer products

Disney's repositioning its Princess brand from a kids' toy powerhouse into a multi-generational lifestyle franchise targeting higher-margin categories like luxury fashion, fine jewelry, beauty, and premium experiences. Strategic collaborations with Viktor&Rolf and Pandora highlight a deliberate shift toward pricing power…

Gap has named former Paramount executive Pam Kaufman as its first Chief Entertainment Officer to lead its newly formalized “Fashiontainment” strategy. This move signals a strategic shift from traditional retail to building long-term cultural relevance by internalizing entertainment, content, and…

Netflix executive Josh Simon has been named CEO of Funko, effective September 1. Simon, who led Netflix’s global consumer products and live experiences business, will now steer Funko’s next growth phase, bringing experience from Netflix, Nike, and Disney. His appointment…

BBC Commercial posted record revenue of £2.2 billion for fiscal year 2024/2025, driven by standout performance from Bluey, BritBox International, and its consumer products division. BBC Studios saw earnings rise 11% to £225 million despite continued investment in streaming and…

Netflix is leveraging the massive popularity of its shows, such as "Squid Game," to expand its consumer products business, partnering with brands like Puma, Johnnie Walker, and Crocs to offer themed merchandise. The strategy includes retail stores, pop-up experiences, and…

Netflix is diversifying beyond streaming into consumer products and physical experiences. The company launched a popcorn line called "Now Popping" in collaboration with Popcorn Indiana, available at Walmart. Netflix is also opening "Netflix House," large experiential venues in major malls,…