Tag: digital creators

Kirby breaks down the "IP Yield Era," where the focus is on extracting maximum value from intellectual property across every possible platform and format. Instead of relying solely on exclusivity, companies are working their content across SVOD, AVOD, FAST, merchandise,…

Beast Industries has hired top reality TV executive Corie Henson as Head of Beast Industry Studios, marking a major move in its push to expand beyond YouTube into longform content and global franchise building. Henson, formerly NBC’s unscripted chief, will…

New data from Parks Associates shows that social video now accounts for 20% of all TV viewing in U.S. internet households, surpassing both pay TV and broadcast. It’s a shift that backs up what we’ve been saying: creators aren’t just…

AI-powered virtual personalities like Bloo, a gaming VTuber with 2.5 million YouTube subscribers, are redefining content creation by combining real-time human input with generative AI tools. Bloo’s creator, Jordi van den Bussche, aims to fully automate the process, though current…

YouTube is making a concerted push to secure Primetime Emmy nominations for its top creators by hosting its first-ever "For Your Consideration" event. The platform is backing Sean Evans' "Hot Ones," Rhett and Link's "Good Mythical Morning," and Michelle Khare's…

Ryan and Friends Plus is expanding its kid-focused SVOD footprint with launches on The Roku Channel in the U.S. and Amazon Prime Video Channels in the UK and Sweden. The service, built around Ryan’s World content, now claims 200,000 subscribers…

MrBeast is now valued at $5 billion—more than AMC Networks and Lionsgate combined—showing just how much YouTube has outpaced legacy media. While Hollywood spent billions chasing Netflix, YouTube let creators take over—and profit. With viral videos, a booming brand, and…