Tag: digital distribution

TikTok and Apple Music are connecting music discovery directly to monetized streaming with a new “Play Full Song” feature that lets Apple Music subscribers launch full tracks from within the TikTok feed. The integration reduces friction between viral discovery and…

From the Archives revisits how ESPN3 quietly laid the groundwork for ESPN’s streaming future. Long before ESPN+, the service tested scalable live sports streaming and identity-based access via ISP authentication, proving the internet could carry premium sports without cable. Disney’s…

Kirby says control is the new currency in streaming, and Apple, NBCUniversal, and Fox are showing exactly what that looks like. Apple is collapsing barriers by making MLS a core Apple TV feature. NBCU is reviving NBC Sports Network to…

Streaming Video Technology Alliance (SVTA) is set to merge with the UHD Forum, signaling a deeper integration between broadcast and streaming workflows. The merger, expected to finalize by year-end, aims to reduce industry silos and improve interoperability by aligning technical…

IMG President Adam Kelly says we’re in a “golden age of sport,” with record-breaking viewership fueled by Netflix, Amazon, and YouTube. He credits tech-driven distribution and live content’s scarcity for booming demand, while dismissing concerns of a bubble. Despite the…

From the Archives revisits DramaFever, the pioneering U.S. platform that brought Asian dramas to a global audience through a freemium model and strategic syndication. With over 15,000 licensed episodes and original co-productions, it played a key role in the Korean…

Rebecca Avery of Integration Therapy argues that metadata is not just a technical concern but a core business asset that directly impacts revenue, rights enforcement, and operational efficiency. Poorly governed metadata slows decision-making, drives up manual intervention, and erodes trust…

UFC is likely to move away from its exclusive media rights deal with ESPN and is “likely” to pursue a multi-partner distribution strategy for its next contract, targeting $1 billion annually. With competitors like Netflix, Amazon, and Warner Bros. Discovery…

ISA and OTT.X have merged to form a unified organization representing independent, ad-supported streaming platforms. This strategic move enhances the infrastructure, visibility, and collective influence of smaller streamers, giving them the tools to tackle industry challenges like monetization, discoverability, and…

Fox is entering the direct-to-consumer market with Fox One, a minimalist streaming service launching ahead of the 2025 NFL season. Rather than chase prestige content or compete head-on with rivals, Fox One will focus on live sports, news, and existing…