Roku’s “See You in Roku” campaign turns Roku City into an interactive entertainment property through six cinematic shorts, an explorable digital environment and a home-screen takeover. The expansion gives Roku more premium advertising inventory and greater control over content discovery…

Basics of Streaming explains how platforms detect account sharing by combining household network data, device history, location patterns, concurrent streams and verification events instead of relying on a single login or IP address. Services use those signals to identify persistent…

Fandango anchors Versant’s push to build an owned consumer destination by unifying ticketing, transactional video, discovery and free streaming under one brand. Versant’s expanding the content library by more than 20%, committing 3,500 hours of owned programming and adding Bundesliga…

From the Archives revisits FilmOn X’s attempt to use remote antennas and cloud delivery to stream broadcast television without traditional carriage agreements. FilmOn X’s legal strategy briefly opened a path to cable’s compulsory licensing system, which could’ve lowered the cost…

Hub Entertainment Research's 2026 How to Monetize Video study finds that low price now drives 21% of a streaming service's perceived value, while average household subscription TV spending remains capped at $82 per month. Free services including Tubi, Pluto TV,…

Basics of Streaming explains how platforms use content fingerprinting, forensic watermarking, AI, and continuous monitoring to detect and trace illegal streams in real time. Automated enforcement helps rights holders disrupt piracy while live sports and premium releases still hold commercial…

From the Archives revisits how Betamax helped establish the legal and consumer foundation for modern streaming by protecting time-shifted viewing and recognizing that technology shouldn’t be treated as infringement just because it can be misused. The 1984 Supreme Court decision…

Netflix is adding short-form and mid-length publisher video from BuzzFeed, Condé Nast, People Inc. and Tastemade starting August 3 to capture more casual viewing sessions inside its own platform. The move gives Netflix cheaper, repeatable programming that can boost frequency,…

Microsoft is restructuring Xbox to improve profitability, cutting roles, reducing management layers, and moving several studios out of its portfolio as the gaming division shifts from expansion to efficiency. Xbox’s lower margins, rising capital competition from AI, and pressure to…

Basics of Streaming explains how customer acquisition has become an infrastructure challenge, not just a marketing problem. Trials, discounts, bundles, and partner offers can bring subscribers in, but platforms need billing, lifecycle marketing, personalization, and retention systems to turn promotional…