Tag: engagement strategy

Annual wraps have become one of the most effective retention tools in media, not for their shareability, but for how they reframe user behavior into identity and habit. The missed opportunity for most media companies isn’t the lack of flashy…

YouTube is considering adding a daily timer to limit how long users can watch Shorts, signaling a major shift in strategy from the platform that perfected doomscrolling. The move isn’t about digital wellness—it’s about rechanneling engagement toward higher-value formats like…