Tag: entertainment partnerships

Gap has named former Paramount executive Pam Kaufman as its first Chief Entertainment Officer to lead its newly formalized “Fashiontainment” strategy. This move signals a strategic shift from traditional retail to building long-term cultural relevance by internalizing entertainment, content, and…

Paramount and Activision are teaming up to turn Call of Duty into a live-action film franchise, marking a major move into gaming IP for the newly restructured studio under CEO David Ellison. With 500 million copies sold and a 16-year…

Netflix has downgraded its partnership with Archewell Productions from an overall deal to a multiyear first-look agreement, mirroring similar moves with the Obamas and others. While the new deal maintains a creative relationship, it reflects a scaling back of Netflix’s…

Lionsgate and DirecTV are launching the Lionsgate Collection, a premium channel featuring curated content from Lionsgate’s 20,000-title library, including hits like Weeds, Nurse Jackie, and The Expendables. The move expands their previous FAST collaborations and supports Lionsgate’s strategy to monetize…