Tag: franchise activations

Netflix is all in on artificial intelligence

The Take

Netflix Bets on Cultural Moments and AI-Powered Errything

Kirby Grines

October 28, 2025

Kirby looks at how Netflix is evolving from a content platform into a cultural operator, staging IP like Stranger Things as real-world fan events while embedding AI across ad creation, production, and personalization. The company is designing moments, not just…

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