Tag: Gen Z marketing

Variety’s Strictly Business podcast features Havas Play’s Angelique Hernandez and Jarell Thompson discussing how brands can authentically engage Gen Z through gaming platforms and creator communities. They highlight a rigorous vetting process to ensure brand safety and audience fit. ARC…

Google has launched 100 Zeros, a film and television initiative focused on embedding its technology and values into pop culture through entertainment. The effort is a multiyear partnership with Range Media Partners, with projects aimed at shifting youth perception and…