Tag: home screen

Looper Insights’ Lucas Bertrand breaks down the economics of TV home-screen real estate, where every premium placement comes with a tradeoff between paid promotion, partner commitments, owned programming, and personalized discovery. With 71% of surveyed executives saying measurement gaps are…

Skip examines how mid-sized streamers can navigate TV operating systems that increasingly control discovery, distribution, and customer acquisition. The key is understanding where they have leverage, what they’re giving up, and whether the economics ultimately drive profitable growth.

From the Archives revisits TV Guide’s push to own the interface viewers used to decide what to watch, turning navigation into valuable real estate for advertising, promotion and transactions. That same battle now plays out across connected TV, where home-screen…

Roku, Amazon and JustWatch are turning streaming discovery into a performance business where distributor cuts can be measured against incremental subscribers, viewing and transactions. As home-screen placement, bundles and FAST distribution become easier to audit, programmers have more leverage to…

CTV home screens are becoming valuable distribution real estate as TV operating systems increasingly shape what viewers see before they open a streaming app. Measuring that pre-app exposure can help streamers verify promotional commitments, assess launch performance and separate weak…

Basics of Streaming explains how TV operating systems increasingly control what viewers see before they open a streaming app, making Home Screen merchandising a critical part of distribution. Streamers need to measure that pre-app visibility alongside viewing data to determine…

Google TV Freeplay has added more than 10,000 ad-supported movies and shows on demand, expanding its free offering beyond 300-plus live channels and giving Google more inventory it can surface and monetize directly across the TV interface. The expansion strengthens…

Kirby examines how TV operating systems control discovery, billing, advertising, and viewer data. As ownership consolidates, the fight is shifting from apps to the interface, increasing the value of less-conflicted platforms.

Smart TV setup has become one of streaming's most valuable distribution windows, with 51% of users installing suggested apps during activation and 56% rarely or never adding another app afterward. That gives TV OS owners lasting control over app discovery,…

Fox's acquiring Roku in a $22 billion deal that gives it control of Roku’s home screen, streaming OS, ad platform, The Roku Channel, and a direct relationship with more than 100 million streaming households. The deal moves Fox from owning…