Tag: interactive content

YouTube is beta testing Playables Builder, an AI-powered game creation tool developed with Google’s Gemini 3, aimed at helping creators easily develop and publish games within its Playables hub. This move positions YouTube as a direct competitor to platforms like…

Basics of Streaming explores how gamification has evolved into a core retention strategy for OTT platforms. By incorporating game-like mechanics, like rewards, missions, leaderboards, and interactive content, streamers such as Netflix, Amazon Prime Video India, and JioCinema are driving longer…

Netflix is evolving from a passive viewing platform to an interactive participation engine, introducing real-time voting to live content like Star Search and Dinner Time Live with David Chang. This strategic shift taps into behavioral psychology to create deeper emotional…

Netflix is developing AI-driven technology to personalize not just recommendations, but also video content like trailers and interactive shows. Recent patents outline custom trailers tailored to user preferences and dynamic choose-your-own-adventure formats powered by machine learning. These tools aim to…

The Streaming Wars riffs on Netflix's decision to exit interactive content, delisting most choose-your-own-adventure titles while keeping only a few. This shift aligns with Netflix’s strategic pivot toward gaming and generative AI, underscored by Mike Verdu’s promotion to VP of…